We set out to create the best standard of barbering and the best customer experience in the industry. It’s pretty much a constantly evolving thought process, but we’re proud to be current winners of Best Barber Shop in the UK for the second year running.

Our mantra is Quality (because nobody wants a bad haircut, obviously), Honesty (because we are proud people) and Community (what kind of barber shop isn’t prepared to stand with their community? Not ours!)

We are the only barber shop in existence (as far as we know – reach out if you are doing like-minded things!) to create its own lab space in an old London railway tunnel (why not, eh?) and to actively bring our barbers into that space to make a product range that we have personally tested and perfected. 

Subsequently, we can hand on heart say that the stuff inside works brilliantly, and has had a completely honest journey to get there.